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National recognition for innovative approach to recruitment

National recognition for innovative approach to recruitment

Wiltshire Council has been shortlisted for a number of national awards after successfully using the latest digital communications in recruitment campaigns.   The decision to move away from traditional methods to using social media and other digital tools to promote roles was first introduced in 2014.   The new approach shifted from mainly using agencies and advertising on job boards to harnessing digital and social media over employee networks, social media, blog and careers websites to reach out to a wider audience.   It also focussed on harnessing in-house expertise and social recruiting to attract, motivate and retain talented team players and star performers.   The benefits have been quickly seen with the council’s overall agency spend reducing significantly.  A targeted campaign has also successfully recruited more than 180 social worker posts in both adult and children’s services with turnover of staff also decreasing.   Now the project has beaten off hundreds of entries to be one of three finalists in the recruitment section of the Guardian Public Service Awards.   The resourcing team at the council are also finalists in three categories for In-house Recruitment Awards:  recruitment innovation, best use of social media and best public sector/not for profit team.   Stuart Wheeler, cabinet member for human resources said: “We are always looking to use innovation and new technologies to ensure we can always deliver the best. This was a conscious shift away from the traditional to using the new and the results already show this is having a positive impact across the board.”


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